ABSTRACT
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
TABLE OF CONTENTS
entry |3 pages
Abbott Mead Vickers/BBDO
entry |3 pages
Absolut Vodka
entry |3 pages
Account Planning
entry |6 pages
ACNielsen Corporation
entry |4 pages
Ad Council
entry |5 pages
Advocacy Advertising
entry |3 pages
A. Eicoff & Company. See under Eicoff Africa, Northern
entry |3 pages
Africa, Sub-Saharan
entry |6 pages
African-Americans: Representations in Advertising
entry |2 pages
Age: Representations in Advertising
entry |3 pages
Agulla & Baccetti
entry |3 pages
Air Canada
entry |6 pages
Airlines, U.S.
entry |4 pages
Alcoholic Beverages. See Beverages, Alcoholic
entry |4 pages
Carl Ally, Inc.
entry |3 pages
Almap/BBDO
entry |3 pages
American Advertising Federation
entry |5 pages
American Association of Advertising Agencies
entry |5 pages
American Home Products Corporation (Wyeth)
entry |3 pages
American Red Cross
entry |7 pages
American Telephone & Telegraph Company. See AT&T Corporation American Tobacco Company
entry |3 pages
America Online, Inc.
entry |4 pages
Ammirati Puris Lintas
entry |3 pages
Anacin
entry |7 pages
Anheuser-Busch, Inc.
entry |6 pages
Animation
entry |2 pages
Apparel. See Fashion and Apparel; Intimate Apparel
entry |4 pages
Archetype/Stereotype
entry |6 pages
Archives. See Museums and Archives Argentina
entry |3 pages
Arledge, Roone 1931–
entry |3 pages
Armando Testa. See under Testa Asia, Southeast
entry |3 pages
Association of National Advertisers, Inc.
entry |4 pages
AT&T Corporation
entry |2 pages
Audit Bureau of Circulations
entry |5 pages
Australia and New Zealand
entry |8 pages
Automobiles
entry |3 pages
Avis Rent A Car, Inc.
entry |3 pages
Avon Products, Inc.
entry |6 pages
Awards
entry |6 pages
N.W. Ayer & Son, Inc.
entry |2 pages
Backer & Spielvogel, Inc.
entry |3 pages
Ballyhoo Magazine
entry |3 pages
Barilla Pasta
entry |3 pages
Bartle Bogle Hegarty
entry |6 pages
Bates Worldwide
entry |2 pages
Batey Ads
entry |2 pages
Batteries
entry |3 pages
Bayer Bess Vanderwarker
entry |6 pages
BBDO Worldwide, Inc.
entry |2 pages
Bcom3 Group
entry |3 pages
BDDP Group
entry |3 pages
Beers, Charlotte 1935–
entry |3 pages
Benetton
entry |4 pages
Benton and Bowles, Inc.
entry |3 pages
Bernbach, William (Bill) 1911–1982
entry |7 pages
Beverages, Alcoholic
entry |5 pages
Beverages, Nonalcoholic
entry |4 pages
Billboards. See Outdoor Advertising Biow Company, Inc.
entry |5 pages
Blacklisting
entry |3 pages
D.L. Blair, Inc.
entry |3 pages
Bleustein-Blanchet, Marcel 1906–1996
entry |2 pages
BMP DDB. See Boase Massimi Pollit Boase, Martin 1932–
entry |3 pages
Boase Massimi Pollitt
entry |5 pages
Bonds, War. See War Bonds Borden, Inc.
entry |4 pages
Bozell Group
entry |4 pages
Brand
entry |4 pages
Bravo Navalpotro, Julián 1936–
entry |5 pages
Brazil
entry |6 pages
Bristol-Myers Squibb Company
entry |4 pages
British Airways
entry |3 pages
British Telecom
entry |4 pages
Brown & Williamson Tobacco Corporation
entry |3 pages
Bull Durham
entry |4 pages
Burger King Corporation
entry |2 pages
Burma-Shave
entry |2 pages
Burnett, Leo 1891–1971
entry |7 pages
Leo Burnett Company, Inc.
entry |3 pages
Burrell Communications Group, Inc.
entry |5 pages
Business-to-Business Advertising
entry |3 pages
Cadbury
entry |2 pages
Calkins, Earnest Elmo 1868–1964
entry |3 pages
Campaign Palace
entry |4 pages
Campbell-Ewald
entry |3 pages
Campbell Mithun
entry |5 pages
Campbell Soup Company
entry |4 pages
Canada
entry |2 pages
Canadian Tourism Commission
entry |3 pages
Caples, John 1900–1990
entry |3 pages
Carl Ally, Inc. See under Ally Carter's Little Liver Pills
entry |3 pages
Casadevall Pedreño
entry |3 pages
Catalogs
entry |3 pages
Cecil & Presbrey
entry |2 pages
Censorship by Advertisers
entry |2 pages
Censorship of Advertisers
entry |4 pages
Census
entry |4 pages
C.F. Hathaway Shirt Company. See under Hathaway Charren, Peggy 1928–
entry |3 pages
Cheil Communications, Inc.
entry |3 pages
Chesebrough-Pond's, Inc.
entry |4 pages
Chiat/Day, Inc. (TBWA/Chiat/Day)
entry |5 pages
Children: Targets of Advertising
entry |5 pages
China
entry |8 pages
Chrysler Corporation
entry |9 pages
Cigarettes
entry |4 pages
Citroën
entry |3 pages
CKS Group
entry |4 pages
Classified Advertising
entry |2 pages
Cliché
entry |4 pages
CLM/BBDO
entry |5 pages
Clothing. See Fashion and Apparel; Intimate Apparel Clutter/Ad Ubiquity
entry |6 pages
Coca-Cola Company
entry |3 pages
Cockfield, Brown & Company, Ltd.
entry |6 pages
Coffee
entry |2 pages
Colenso
entry |5 pages
Colgate-Palmolive Company
entry |5 pages
Collectibles
entry |3 pages
Collett Dickenson Pearce
entry |2 pages
Commercials. See Director, Commercials; Production: Commercials Commission System
entry |4 pages
Commonwealth of Independent States. See Russia and the Commonwealth of Independent States Comparative Advertising
entry |3 pages
Compton Advertising, Inc.
entry |8 pages
Computers
entry |2 pages
Michael Conrad & Leo Burnett
entry |6 pages
Consumer Electronics
entry |7 pages
Consumer Movement
entry |2 pages
Consumers' Research
entry |2 pages
Consumers Union
entry |2 pages
Consumption, Culture of
entry |3 pages
Contrapunto
entry |2 pages
Cordiant Communications Group
entry |6 pages
Corporate Advertising
entry |5 pages
Corrective Advertising
entry |7 pages
Cosmetics
entry |3 pages
Cossette Communication-Marketing
entry |2 pages
Coupon
entry |2 pages
Crain, G.D., Jr. 1885–1973
entry |3 pages
Cramer-Krasselt
entry |2 pages
Crest
entry |5 pages
Critics of Advertising
entry |4 pages
Vince Cullers Advertising, Inc.
entry |3 pages
Cultural Imperialism
entry |3 pages
Cultural Symbols
entry |4 pages
Cunningham & Walsh
entry |4 pages
DaimlerChrysler. See Chrysler Corporation
entry |4 pages
D'Arcy Advertising Company, Inc.
entry |4 pages
D'Arcy Masius Benton & Bowles
entry |7 pages
DDB Needham Worldwide. See Needham, Harper & Steers Advertising, Inc. DDB Worldwide, Inc.
entry |2 pages
DeBeers Consolidated Mines, Inc.
entry |1 pages
Della Femina, Jerry 1936–
entry |4 pages
Demographics
entry |5 pages
Demonstration
entry |5 pages
Dentsu, Inc.
entry |8 pages
Design and Designers
entry |2 pages
Deutsch, Inc.
entry |3 pages
Dichter, Ernest 1907–1991
entry |3 pages
Direct Marketing/Direct Mail
entry |4 pages
Director, Commercials
entry |2 pages
D.L. Blair, Inc. See under Blair DM9/DDB
entry |2 pages
Donahue & Coe, Inc.
entry |3 pages
Doner
entry |2 pages
Doremus & Company
entry |2 pages
Dorfsman, Louis 1918–
entry |2 pages
Doyle Dane Bernbach, Inc. See DDB Worldwide, Inc. DPZ
entry |3 pages
Draft Worldwide
entry |7 pages
E.I. Du Pont de Nemours & Company
entry |7 pages
Eastman Kodak Company
entry |5 pages
E-Commerce
entry |4 pages
Education
entry |3 pages
A. Eicoff & Company
entry |6 pages
Endorsement
entry |6 pages
Environmental Movement
entry |2 pages
Ericsson (China) Company, Ltd.
entry |3 pages
Ericsson, Inc.
entry |4 pages
Erwin, Wasey & Company
entry |4 pages
William Esty & Company, Inc.
entry |4 pages
Ethics
entry |2 pages
Eurocom
entry |4 pages
Europe, Eastern
entry |3 pages
Euro RSCG
entry |3 pages
Euro RSCG Tatham. See Tatham-Laird, Inc. Events
entry |7 pages
Executional Variable
entry |4 pages
Fallon Worldwide
entry |8 pages
Fashion and Apparel
entry |4 pages
FedEx Corporation (Federal Express Corporation)
entry |2 pages
Fee System
entry |9 pages
Feminine Hygiene and Intimacy Products
entry |6 pages
Feminism, Impact of
entry |3 pages
FHV (FHV/BBDO)
entry |3 pages
Fiat Panda
entry |6 pages
Financial Services
entry |2 pages
Firestone Tire & Rubber Company
entry |6 pages
Foote, Cone & Belding (FCB Worldwide)
entry |8 pages
Ford Motor Company
entry |3 pages
Forsman & Bodenfors
entry |8 pages
France
entry |2 pages
Freberg, Stan 1926– U.S. Advertising Copywriter
entry |3 pages
Freeman, Cliff 1941– U.S. Advertising Copywriter
entry |2 pages
French, Neil 1944– British Advertising Executive
entry |2 pages
Fruit of the Loom
entry |2 pages
Fuller & Smith & Ross, Inc.
entry |4 pages
Gallup Research
entry |7 pages
General Electric Company
entry |5 pages
General Foods Corporation
entry |8 pages
General Mills
entry |8 pages
General Motors Corporation
entry |3 pages
Geritol
entry |6 pages
Germany
entry |3 pages
J. Stirling Getchell, Inc.
entry |2 pages
Gevalia Kaffe
entry |2 pages
Geyer, Cornell & Newell, Inc.
entry |6 pages
Gillette Company
entry |5 pages
Global Advertising
entry |3 pages
Goodby, Berlin & Silverstein (Goodby, Silverstein & Partners)
entry |2 pages
Good Housekeeping Seal
entry |3 pages
Gossage, Howard Luck 1917–1969 U.S. Advertising Copywriter
entry |9 pages
Government Regulation
entry |2 pages
Grant Advertising, Inc.
entry |3 pages
Grey Advertising Agency, Inc. (Grey Advertising; Grey Worldwide)
entry |5 pages
Grocery and Supermarket
entry |4 pages
Hair Care Products
entry |3 pages
Hakuhodo, Inc.
entry |5 pages
Hallmark Cards, Inc.
entry |2 pages
Hal Riney & Partners, Inc. See under Riney Hamlet Cigars
entry |4 pages
Hard-Sell/Soft-Sell Advertising
entry |3 pages
Harper, Marion 1916–1989 U.S. Advertising Executive
entry |2 pages
C.F. Hathaway Shirt Company
entry |3 pages
Havas Advertising
entry |2 pages
Hearst, William Randolph 1863–1951 U.S. Publisher
entry |2 pages
Heineken
entry |4 pages
H.J. Heinz Company
entry |2 pages
Henderson Advertising, Inc.
entry |3 pages
Hershey Foods Corporation
entry |4 pages
Hertz Corporation
entry |2 pages
HHCL and Partners
entry |3 pages
Hill and Knowlton, Inc.
entry |4 pages
Hill, Holliday, Connors, Cosmopulos, Inc.
entry |6 pages
History: Pre–19th Century
entry |9 pages
History: 19th Century
entry |8 pages
History: 1900–1920
entry |6 pages
History: 1920s
entry |5 pages
History: 1930s
entry |7 pages
History: 1940s
entry |7 pages
History: 1950s
entry |5 pages
History: 1960s
entry |5 pages
History: 1970s
entry |6 pages
HISTORY 1980s
entry |6 pages
History: 1990s
entry |5 pages
H.J. Heinz Company. See under Heinz Holding Company
entry |5 pages
Honda Motor Company
entry |2 pages
HongkongBank (HSBC)
entry |2 pages
Hostile Takeover
entry |2 pages
House Agency
entry |5 pages
Household Cleansers
entry |6 pages
Howell Henry Chaldecott Lury. See HHCL and Partners
entry |3 pages
Hunt Lascaris
entry |8 pages
IBM Corporation
entry |4 pages
Illustration
entry |4 pages
India
entry |3 pages
Infomercial
entry |5 pages
Insurance
entry |3 pages
Integrated Marketing
entry |3 pages
Intel Corporation
entry |3 pages
International Advertising Association (IAA)
entry |3 pages
International Business Machines Corporation. See IBM Corporation
entry |3 pages
InterOne Marketing Group. See Ross Roy, Inc.
entry |4 pages
Intimacy Products. See Feminine Hygiene and Intimacy Products
entry |3 pages
Ipana Toothpaste/Sal Hepatica
entry |3 pages
Israel
entry |4 pages
Italy
entry |2 pages
Ivory Soap
entry |3 pages
Jack Tinker & Partners. See under Tinker
entry |2 pages
Jingles. See Music and Jingles
entry |4 pages
Johnson & Johnson
entry |5 pages
S.C. Johnson & Son, Inc.
entry |3 pages
Duane Jones Company, Inc.
entry |3 pages
Kellogg Company
entry |5 pages
Kenyon & Eckhardt, Inc.
entry |4 pages
Ketchum, MacLeod & Grove, Inc. (Ketchum Communications)
entry |6 pages
Kimberly-Clark Corporation
entry |3 pages
Kirshenbaum Bond & Partners
entry |2 pages
Kodak. See Eastman Kodak Company
entry |7 pages
Kraft Foods, Inc.
entry |3 pages
Labatt Brewing Company
entry |3 pages
Lambert Pharmaceutical
entry |3 pages
Lasker, Albert D. 1880–1952
entry |2 pages
Lawrence, Mary Wells 1928–U.S. Advertising Executive
entry |2 pages
Lazarus, Rochelle (Shelly) 1947–U.S. Advertising Executive
entry |3 pages
Leagas Delaney Partnership, Ltd.
entry |3 pages
Legal Issues
entry |2 pages
Lennen & Newell, Inc.
entry |7 pages
Leo Burnett Company, Inc. See under Burnett
entry |2 pages
Levi Strauss & Company
entry |6 pages
Liggett & Myers Tobacco Company
entry |4 pages
Lintas: Worldwide (Lowe Lintas & Partners Worldwide)
entry |4 pages
Liquor. See Beverages, Alcoholic Literature, Representations of Advertising in. See Motion Pictures, Television, and Literature, Representations of Advertising in
entry |6 pages
Lord & Thomas
entry |3 pages
Lord, Geller, Federico, Einstein, Inc.
entry |6 pages
Lorillard Tobacco Company
entry |2 pages
Lowe, Frank 1941–British Advertising Executive and Agency Founder
entry |3 pages
Lowe Lintas & Partners Worldwide. See Lintas: Worldwide
entry |5 pages
Lürzer, Conrad. See under Conrad Luxury Goods
entry |2 pages
MacLaren McCann Canada, Inc.
entry |7 pages
Magazine Advertising
entry |6 pages
Market Research
entry |2 pages
Marschalk Company
entry |6 pages
Mars, Inc.
entry |4 pages
Marsteller, Inc.
entry |4 pages
Mass Communications Theory
entry |2 pages
Maxon, Inc.
entry |4 pages
Maytag Corporation
entry |2 pages
McCaffrey and McCall, Inc.
entry |7 pages
McCann-Erickson Worldwide Advertising
entry |4 pages
McDonald's Corporation
entry |4 pages
Media
entry |3 pages
Media Agency
entry |3 pages
Mediamark Research, Inc.
entry |3 pages
Medicine Show
entry |3 pages
Merchandising. See Promotions and Merchandising
entry |5 pages
Mexico
entry |6 pages
Michael Conrad & Leo Burnett. See under Conrad
entry |6 pages
Middle East
entry |5 pages
Miles Laboratories, Inc.
entry |5 pages
Military Advertising
entry |3 pages
Miller Brewing Company
entry |4 pages
Minorities: Employment in the Advertising Industry
entry |7 pages
Minorities: Representations in Advertising
entry |5 pages
Minorities: Targets of Advertising
entry |2 pages
Modem Media Poppe Tyson (Modem Media)
entry |6 pages
Modernity
entry |3 pages
Mojo Partners
entry |3 pages
Molson, Inc.
entry |4 pages
Motion Pictures
entry |5 pages
Motion Pictures, Television, and Literature, Representations of Advertising in
entry |4 pages
Motorola, Inc.
entry |3 pages
MTV, Influence of
entry |2 pages
Multinational Campaign
entry |1 pages
Murdoch, Rupert 1931–International Media Magnate
entry |7 pages
Museums and Archives
entry |10 pages
Music and Jingles
entry |7 pages
Nabisco, Inc.
entry |3 pages
Nast, Condé 1873–1942
entry |5 pages
National Biscuit Company. See Nabisco, Inc. Needham, Harper & Steers Advertising, Inc.
entry |2 pages
Negative Advertising
entry |7 pages
Nestlé S.A.
entry |4 pages
Netherlands, The
entry |5 pages
Newspapers
entry |3 pages
New Zealand. See Australia and New Zealand Nielsen Corporation. See ACNielsen Corporation
entry |6 pages
Nissan Motor Company
entry |2 pages
Nokia Corporation
entry |5 pages
Nordic Countries
entry |4 pages
Norman, Craig & Kummel, Inc.
entry |3 pages
Ogilvy, David 1911–1999
entry |3 pages
Ogilvy & Mather Rightford
entry |7 pages
Ogilvy & Mather Worldwide, Inc.
entry |3 pages
Ohrbach's
entry |8 pages
Oil Companies
entry |2 pages
Omnicom Group
entry |2 pages
Oscar Mayer Foods Corporation
entry |3 pages
Outdoor Advertising
entry |4 pages
Package Design
entry |2 pages
Packard, Vance 1914–1996
entry |4 pages
Packard Motor Car Company
entry |2 pages
Paley, William 1901–1990
entry |2 pages
Papert, Koenig, Lois, Inc.
entry |3 pages
Paradiset
entry |3 pages
Pepperidge Farm, Inc.
entry |7 pages
PepsiCo, Inc.
entry |4 pages
Perfume
entry |2 pages
Perrier
entry |5 pages
Personal Care Products
entry |5 pages
Persuasion Theory
entry |4 pages
Pet Care Products
entry |4 pages
Pfizer, Inc.
entry |5 pages
Pharmaceuticals
entry |6 pages
Philip Morris Companies
entry |4 pages
Photography and Photographers
entry |3 pages
Pillsbury Company
entry |2 pages
Pirella Göttsche Lowe
entry |6 pages
Planned Obsolescence
entry |3 pages
Point-of-Purchase Advertising
entry |4 pages
Polaroid
entry |5 pages
Political Advertising
entry |3 pages
Polykoff, Shirley 1908–1998
entry |6 pages
Poppe Tyson. See Modem Media Poppe Tyson
entry |2 pages
Positioning
entry |3 pages
Post-Keyes-Gardner, Inc.
entry |2 pages
Pouzilhac, Alain de 1945–
entry |5 pages
Presenters
entry |10 pages
Procter & Gamble Company
entry |3 pages
Production: Commercials
entry |5 pages
Production: Programming
entry |4 pages
Product Placement
entry |7 pages
Promotions and Merchandising
entry |6 pages
Propaganda
entry |2 pages
Prudential Insurance Company
entry |5 pages
Psychographics
entry |3 pages
Publicis Group
entry |5 pages
Public Relations
entry |5 pages
Public Service Advertising
entry |2 pages
Pytka, Joe 1938–
entry |3 pages
Quaker Oats Company
entry |4 pages
Quantitative/Qualitative Research
entry |8 pages
Radio
entry |3 pages
Ralston Purina Company
entry |3 pages
Rapp Collins Worldwide
entry |6 pages
Ratings
entry |2 pages
Ratto Agency
entry |3 pages
Recall
entry |3 pages
Red Cross. See American Red Cross Reeves, Rosser 1910–1984
entry |4 pages
Regulation. See Government Regulation
entry |3 pages
Resor, Helen Lansdowne 1886–1964
entry |2 pages
Resor, Stanley B. 1879–1962
entry |5 pages
Restaurants/Fast Food
entry |2 pages
Results Advertising
entry |6 pages
Retail Advertising
entry |6 pages
R.J. Reynolds Tobacco Company
entry |4 pages
Rightford, Searle-Tripp & Makin. See Ogilvy & Mather Rightford
entry |2 pages
R.J. Reynolds Tobacco Company. See under Reynolds Robinson, Phyllis K. 1921–
entry |3 pages
Ross Roy, Inc.
entry |7 pages
Russia and the Commonwealth of Independent States
entry |4 pages
Ruthrauff & Ryan, Inc.
entry |3 pages
Saatchi, Charles (1943–) and Maurice (1946–)
entry |4 pages
Saatchi & Saatchi Advertising
entry |2 pages
St. Luke's
entry |4 pages
Sal Hepatica. See Ipana Toothpaste/Sal Hepatica
entry |3 pages
Sarnoff, David 1891–1971
entry |4 pages
Scali, McCabe, Sloves
entry |2 pages
Scandinavian Countries. See Nordic Countries
entry |4 pages
Schlitz Brewing Company
entry |3 pages
Scholz & Friends
entry |2 pages
Schweppes
entry |3 pages
S.C. Johnson & Son, Inc. See under Johnson Scott, Walter Dill 1869–1955
entry |3 pages
Seagram Company, Ltd.
entry |6 pages
Sears, Roebuck & Company
entry |6 pages
Self-Regulation
entry |6 pages
Senior Citizens Market
entry |3 pages
Services
entry |3 pages
Seven Up
entry |4 pages
Sex in Advertising
entry |2 pages
Simmons Market Research Bureau
entry |2 pages
Singapore Airlines
entry |2 pages
Singleton, John 1941–
entry |6 pages
Slogan
entry |5 pages
Soap Opera
entry |5 pages
Soap Products
entry |3 pages
Soft-Sell Advertising. See Hard-Sell/Soft-Sell Advertising
entry |6 pages
South America
entry |5 pages
South Korea
entry |5 pages
Spain
entry |3 pages
Spokes-Character
entry |7 pages
Sports
entry |3 pages
Springer & Jacoby
entry |4 pages
Standard Brands
entry |5 pages
Starch, Inc.
entry |4 pages
Stereotype. See Archetype/Stereotype
entry |3 pages
Subliminal Advertising
entry |5 pages
Targeting
entry |5 pages
Tatham-Laird, Inc.
entry |3 pages
Technology, Introduction of
entry |6 pages
Ted Bates & Company. See Bates Worldwide
entry |2 pages
Telemarketing: Overview
entry |3 pages
Telemarketing: 800 Numbers
entry |2 pages
Telemarketing: 900 Numbers
entry |10 pages
Television
entry |3 pages
Television, Representations of Advertising in. See Motion Pictures, Television, and Literature, Representations of Advertising in
entry |6 pages
Testing Methods
entry |8 pages
J. Walter Thompson Company
entry |7 pages
Timex Corporation
entry |4 pages
Jack Tinker & Partners
entry |5 pages
Tires
entry |4 pages
Toyota Motor Corporation
entry |9 pages
Toys and Games
entry |3 pages
Tracy-Locke Company, Inc.
entry |5 pages
Trade Publication
entry |3 pages
Trahey, Jane 1923–2000
entry |7 pages
Travel and Tourism
entry |3 pages
True North Communications, Inc.
entry |3 pages
Turner, Robert Edward (Ted)
entry |6 pages
Typography
entry |10 pages
Unilever. See Lever Brothers Company/Unilever
entry |9 pages
United States
entry |2 pages
Vegemite
entry |3 pages
Vickers & Benson
entry |4 pages
Vince Cullers Advertising, Inc. See under Cullers
entry |5 pages
Volkswagen
entry |4 pages
Volvo
entry |3 pages
Wade Advertising Agency
entry |3 pages
Wal-Mart Stores, Inc.
entry |3 pages
Wanamaker, John 1838–1922
entry |5 pages
War, Impact on Advertising of
entry |3 pages
War Bonds
entry |6 pages
Warner-Lambert
entry |3 pages
Warwick & Legler, Inc.
entry |3 pages
W.B. Doner & Company. See Doner
entry |2 pages
Weaver, Sylvester L. (Pat), Jr., 1908–2002
entry |5 pages
Weight-Loss Products and Plans
entry |4 pages
Wells, Rich, Greene, Inc.
entry |2 pages
Wendy's International, Inc.
entry |4 pages
Wieden & Kennedy, Inc.
entry |6 pages
Women: Careers in Advertising
entry |9 pages
Women: Representations in Advertising
entry |2 pages
World Wide Web. See Internet/World Wide Web
entry |4 pages
Wm. Wrigley Jr. Company
entry |2 pages
Wunderman
entry |5 pages
Xerox Corporation
entry |3 pages
Yahoo!
entry |2 pages
Yellow Pages
entry |8 pages
Young & Rubicam, Inc.
entry |5 pages
Youth Market
entry |3 pages
Zip Code
