ABSTRACT

Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites.

This textbook provides:

  • An introduction to the linguistic frameworks currently used to analyse language found in social media contexts
  • An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms
  • A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts

Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook, Researching Language and Social Media is an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies.

chapter |4 pages

Introduction

chapter 1|21 pages

What is social media?

chapter 3|13 pages

What does it mean to research?

chapter 4|22 pages

What are Internet research ethics?

chapter 5|24 pages

Analysing discourse

Qualitative approaches

chapter 6|23 pages

What are ethnographic approaches?

chapter 9|25 pages

Working with social media data

Quantitative perspectives