ABSTRACT
Nowadays sport organizations, large and small, use the worldwide web as an indispensable platform for connecting internally to members, players, and employees, as well as to external organizations and businesses, the media, fans, and the general public. Web-based channels provide team- and business-related information, foster fandom and team reputation, and expand the commercial side of each organization’s business. Complementing the marketing and financial management perspectives, recent studies have analyzed and evaluated the efficacy of sports websites from an information management perspective. In this chapter, a framework is presented which incorporates this particular perspective. Furthermore, within this chapter is an illustration of how web entries of sport organizations can be effectively assessed and compared.
