ABSTRACT
Enjoyment is perhaps the central reason for people to be tuned in to mediated sports. By mediated sports, we refer to the relays of sport programs via communication media that not only deliver live sport games but also the replays of games to audiences. The communication media involved in the delivery process of sport programs are not limited to the traditional media such as television but also include new media such as personal computers and mobile communication devices, as long as they are capable of delivering moving images and sound to audiences. Sport programs may include those programs that are sport-related but are not necessarily the relays of sport games, such as sport news and documentaries. These non-game sport programs are excluded from the discussion in this chapter, although the theories and concepts presented in this chapter can be applied to understand audiences’ enjoyment from watching such non-game sport programs as well.
