ABSTRACT
Marketing is ever-present in the daily lives of American children. Recent estimates suggest that children and teens spend over seven-and-a-half hours a day on average watching television, using computers, playing video games, listening to music, and watching movies (Rideout et al. 2010). This represents a vast increase in children's media use over time, much of it fueled by the ready availability of online and mobile media. Thus, marketers are contacting our children to an extent unprecedented in history.
