ABSTRACT
This chapter outlines agrarian and industrial developments occurring in Britain which contributed to the creation of a market society in the nineteenth century. This involved pronounced social and economic change altering the working lives of people in the new circumstance of industrial production. The mass consumption of goods, like the changes in production techniques, also came to have a profound effect on the way people lived their lives. The exchange of goods on a mass market was accompanied by changes in advertising practice and in the appearance of advertising. New media forms developing in the nineteenth century assisted this and provided new channels for the delivery of advertising. Matthew Arnold with his concern for culture and order, Karl Marxs political economy and William Morriss concerns about the nature of art and craft and the value of its products and life in general were among the many critics of the market society.
