ABSTRACT

This chapter follows broadly the structure of others within this study. It commences with a historical overview of the development of retailing in the German economy, and a consideration of the particular characteristics of German consumers and the present technological environment of German retailing. This is followed by a contemporary account of current developments in retailing in Germany and the range of store formats. Particular consideration is then given to the internationalization of retailing in the German economy, the importance of e-commerce, and manufacturer-retailer relations. More detailed consideration is given, because of its particular significance, to the legal environment of German retailing, and conclusions are then drawn on the interaction of all of these influences.