ABSTRACT
This chapter describes that it is possible to achieve scientific, policy and social impacts by applying communicative methodology throughout the research process. The author contributes to overcoming this dependency on metrics and encouraging publications based on social and policy impact publications that demonstrate real social utility, contributing to improving the lives of the people. Social creation is one of the concepts that could help in diminishing the importance given to accountability metrics. The social phenomena are complex objects of study in which individuals actively participate, and need methodologies to cope with this type of situation. The communicative methodology incorporates the voices of the end-users within the process of deciding and selecting the forms of data and the instruments with which to collect them. Communicative methodology provides tools, such as dialogue, inclusion of everyone’s voices, dismantling of the interpretative hierarchy, universality of speech acts, and communicative actions, that allow researchers to conduct research designs that successfully address most of those challenges.
