ABSTRACT
This chapter begins with a mini academic literature review on city tourism marketing, branding and product development. It is devoted to best processes and practices in city destination marketing and management. The chapter review by examining two major streams of this literature, from tourism and from place marketing and branding. The International Journal of Urban and Regional Research has published several articles in urban tourism research and city destination marketing. Business and trade events are a significant source of tourism for major cities, as just discussed, as well as a key focus for city destination marketing and branding. Not all of these commentaries have portrayed tourism in a positive light and underline the need for city destination management, and that it is not just sufficient to focus on urban economic development through city destination marketing and branding.
