ABSTRACT
Although analytics is a blossoming area in many parts of industry, schools and departments of mass communication are lagging in offering relevant coursework, instead continuing an historical focus on creating content and understanding audiences with traditional research methods. An analysis of the websites and curricula of all ACEJMC-accredited programs shows that many departments do not offer much coursework they describe as including an analytics component, and even fewer offer coursework specifically focused on analytics as a tool for communicators. We present and analysis of what is offered and provide context for why adding analytics coursework seems to be a challenge for program.
