ABSTRACT
For many newsrooms and publishers, engagement plays a key role in publishing, strategy and business decisions. It is now common to see positions like engagement editor, audience development editor and director of audience in journalist biographies. This chapter answer three important questions: What is engagement? Which metrics truly matter for measuring engagement? And what skills do journalists need to work in areas that required an understanding of engagement? The chapter features the considered thoughts of journalism professionals that were collected during interviews at selected broadcast and print media companies.
