ABSTRACT
This chapter on “Media and Peace in Kenya: Do Journalists Need Different Skills?” interrogates the crisis of credibility facing the Kenyan media. Arguing that the media has lost public trust due to its partisanship, bias, and poor ethical practices, the chapter posits that public trust can be regained if journalists are given better training so that they adhere to objectivity, ethics, and high professional standards in their reporting and gain a greater awareness of their role and influence in society. The chapter calls for conflict-sensitive in-house training on how to cover controversial or highly contested issues without using language or content that is likely to incite the other side or vice versa.
