ABSTRACT

This chapter argues that the media’s subordination to the interests of political and economic elites prevents it from practicing a “peace and human rights approach” to journalism. The chapter points out how these elites, who are the main perpetrators of human rights violations, undermine media freedom to avoid scrutiny and accountability at the expense of more vulnerable citizens. The chapter further argues that the media’s power is in its ability to set the news agenda and frame issues objectively. Such a role enables it to promote human rights by keeping the public informed and engaged. This, however, requires a credible and independent press committed to the truth, which is currently a huge challenge in Kenya.