ABSTRACT
With the coming of marketisation in higher education, universities have shifted from their traditional roles which emphasised social and economic development. Marketisation has been accompanied by a strong focus on commercialisation. The chapter specifically looks at refugees in higher education and argues that refugee students do not get enough support from universities in South Africa; as a result, they struggle to succeed. Within the context of the aim to discover how universities deliver value to refugee students, the chapter discusses the theoretical constructs of marketing and value creation. This is a qualitative study, and it deploys a narrative inquiry, specifically the biographical narrative approach. The major findings have revealed that universities have struggled to create enough value for refugee students, especially in areas of funding, documentation, academic support and accommodation. The chapter provides four areas for value creation, namely, the drawing up of policies for refugee students in higher education, securing accommodation for refugees within campuses or within safe areas, creating means for refugees to process the documentation needed to stay legal within the host nation and creating space for academic support.
