ABSTRACT
On November 21, 2015, Taiwanese singer Chou Tzu-yu and member of the Korean pop group Twice—an entity of the South Korean JYP Entertainment—was shown holding the flag of the Republic of China when she appeared on a TV show in South Korea. Mainland-based Taiwanese singer Huang An, who is well known for his anti-independence stance, exposed this incident through his Sina Weibo account. People generally view it as a way to identify with their nation. Nationalism may include dimensions such as a sense of belonging, collective identity, and loyalty to a nation. A distinction is often made between nation, nation-state, and nationalism. The term “the nation” can be defined as a group of people sharing the same origin, ancestry, language, religion, or geography. Consumer nationalism has also become an important component of Chinese nationalism. Purchasing national products or refusing foreign products can be viewed as an expression of consumer nationalism.
