ABSTRACT
Cynical cyber-nationalism tends to be expressed under a unified dominant organization by hard technological means. B. W. Wong summed up Chinese nationalists’ customary attitude toward Taiwan in terms of a cyber attack on Taiwan, describing it as “hostility, hegemony and patriarchy”. Accordingly, in “Diba Expedition”, the reason why nationalism is available to be applied in the cyber subculture is due to the complicated relations between the subculture and mainstream ideology. All of the comments on Ingwen Tsai’s Facebook page during “Diba Expedition” were captured via API designed by this study on March 9, 2016, of which the total number was 13,684. The information from all comments were classified as time, content, account, and the number of likes. The pattern comment, which takes positive emotion as its main appeal, has shown strategic rationality in “Diba Expedition”. “Rationality” lies in keeping the individual participant from bearing collective violence; therefore, the psychological threshold is decreased.
