ABSTRACT
SouthWestFest is an annual, award-winning cultural community festival in the London Borough of Westminster. Working in partnership with over 70 cultural, public, and third-sector organisations, the festival delivers a three-week programme with a focus on arts, culture, heritage, health, community, and wellbeing. A particular feature of the festival is that it includes opportunities for learning, delivered as part of its overall entertainment offering in conjunction with partner organisations. Drawing on a case study, this chapter sets out to consider how the specific cues, environment, and setting of the SouthWestFest festivalscape are utilised by the festival and three of its partner organisations, in the planning and design of learning and engagement activities which take place in connection with entertainment delivered through the festival. The value of understanding these processes as edutainment is then assessed and presented in terms of supporting the festival in heightening learning opportunities and experiences and communicating outcomes to funders and stakeholders.
