ABSTRACT
This chapter focuses on Jane the Virgin, an American telenovela remake that airs on the CW network (Urman, 2014). Using terminology and frameworks from De Fina, Duggan, and Chmielewski, Jane the Virgin is examined through the lens of neoliberal attitudes toward sex, culture, and economic responsibility. The show, focused on the experience of a family of Latinx women in Miami, presents itself as progressive, but through its engagement with sex, stereotypes, and economics, aids the work of the neoliberal establishment and advances the myth of the American melting pot. While working towards a fuller, subtler representation of Latinidad, it reinforces harmful attitudes associated with dominant narratives.
