ABSTRACT
The United States Educational Foundation in India (USEFI) and the United States Information Service (USIS) promoted and sustained a variety of academic programmes: conferences, seminars, curriculum development workshops, research guide meetings. interdisciplinary courses on American civilization for college and university teachers, publication of low-cost textbooks, their translation into Indian languages, new textbooks in Hindi written by Indian scholars for use in Indian colleges and universities, etc. The path-breaking institutional development in the growth of American Studies in India was the launching of the American Studies Research Centre (ASRC). After the takeover by the Osmania University, the ASRC went through several phases of transition. Now, the successor institution is called Osmania University Centre for International Programmes (OUCIP). After the lapse of a few years, the University Grants Commission of India (UGC) came round to recognize the importance of American Studies and gave a substantial grant to institute an Advanced Centre for American Studies (ACAS) in the OUCIP.
