ABSTRACT
This chapter examines the intersection of anthropological practice and American Anthropological Association (AAA) ethical principles based on the work in the private sector at General Motors (GM). It defines anthropological practice as work in which anthropological skills and knowledge is used to identify and solve human problems. The chapter describe the GM code of conduct and the AAA Principles of Professional Responsibility (PPR). It also outlines some strategies for strengthening collaboration and understanding between practitioners and their academic counterparts. An important dimension of anthropology's coming of age is the rise and salience of anthropological practice. Many organizations specify in writing a code of conduct for employees. Typically the code of conduct is linked thematically with the organization's values and sometimes with the mission and vision. The PPR emphasizes a primary ethical obligation to avoid harm and weigh the potential consequences of anthropological research. Anthropology's new ethical horizon should move beyond the Do No Harm principle to Do Some Good.
