ABSTRACT
This chapter explains about one global research project, called Advanced Technology Innovation (ATI), which illustrates from a business anthropologist's first-hand experience and perspective the reasons for and challenges of ethical complexity in the multinational enterprises (MNEs) multi-stakeholder work context and discusses how the multidisciplinary research team addressed these challenges. The story of a United States National Science Foundation (NSF) funded research grant called "Accelerating the Diffusion of Innovations: A Digital Diffusion Dashboard (DDD) Methodology for Global Networked Organizations", provides a very real illustration of the ethical complexity in multinational enterprises, and is a good example for a discussion of the ethical dilemmas anthropologists face in conducting research, especially in interdisciplinary research teams with multiple stakeholders. The DDD NSF grant focused on one automotive innovation with several sub component systems, which had the pseudonym ATI to comply with corporate confidentiality requirements. Automotive product development is most certainly a complex multi-stakeholder research context.
