ABSTRACT
Guido van Koningsbruggen, Tilo Hartmann, and Jie Du, Vrije Universiteit Amsterdam
Many people live in a media-rich environment, where media content and mediated communication options are easily accessible and almost always available independent from time and place. We argue that such a media-rich environment that constantly reminds people of all available media use options can be a strong trigger of impulsive media use. In this chapter, we explicate the automatic, impulsive process that is likely to facilitate such media use, and argue that investigating impulsive influences will provide a more complete understanding of the processes that drive people’s media use and various media-related behaviors in our current media-rich environment.
