ABSTRACT

This chapter gives a broad overview of media use among Hispanics in the United States. Hispanics are the largest ethnic minority group in the United States. They are younger than other ethnic groups, and a growing number are bilingual, largely the result of the increasing number of Hispanics born in the United States. These factors, which are discussed in greater detail, will help students understand how they have contributed to a declining use of newspapers, changing patterns in TV viewing and radio listening, and a strong reliance on mobile media among American Hispanics.