ABSTRACT

This chapter focuses on the issue of feminization of journalism in the Brazil, Russia, India, China, and South Africa (BRICS) nations, in terms of its status and influence on the profession, as articulated by journalists. As the journalism histories of the BRICS countries have witnessed, the last couple of decades have seen a shift in the presence of women in media and journalism due to socio-political and economic changes. Despite the factors that led to an increase in the number of women in the profession, lack of gender equality still manifests in terms of fewer women in senior positions and the pay gap between male and female journalists in most countries. Male journalists are considered neutral and professional, while females are 'gendered' as their work is defined and judged by their femininity. At the same time, the gendering of roles sometimes led women to cover stories that were disregarded earlier, demonstrating how female journalists articulate their own role in society.