ABSTRACT
Every September, music luminaries from around the world gather in New York City's Central Park for the Global Citizen Festival. One challenge making this task so difficult is that much work on global culture or cultural globalization asks questions at different levels, about different types of traveling ideas and institutions, and does not always link its findings to other sites and scales. Culture is context: the discourses, regimes and assumptions embedded in institutions, and the repertoires of meanings that are marshaled to respond to dilemmas and opportunities. Moving from the site of encounter to actual use involves some kind of communication and translation-the actual work of hybridization, mimicry, or glocalization Levitt and Merry's global women's rights project revealed three types of vernacularization. Circulation, as Lee and LiPuma argue, should be an object of sociological scrutiny that evolves in culturally structured ways.
