ABSTRACT

Increasingly, transformative work based on video editing is becoming part of contemporary youth culture. This is a new multilingual literacy practice that includes new values, new aesthetics and new ways of creating and sharing meanings. This chapter reflects upon some new literacies and multilingual practices related to Anime Music Videos (AMVs) productions. In order to do this, the chapter refers to the case of Rafael Alves Bezerra who likes to be called Shinzo. It then characterizes the way fans of Japanese pop cultural productions, constituting what is known as otaku culture, have historically shaped an international AMV community. Aqua Satellite, an AMV produced by Shinzo illustrates very well his commitment to putting into action a dialogue between Japanese pop culture and western pop culture, in the manner described by Ito. Aqua Satellite is composed of the song Satellite, by Oceanlab—an English electronic music group—and it is edited with scenes from multiple Japanese animes.