ABSTRACT
This edited collection is prompted by the pressing need for a thoughtful and wide-ranging exploration of approaches to the critical study of advertising, which have been established through decades of scholarly work and commentary. Granting a number of valuable efforts ranging from single articles (Harms and Kellner 1991; Duffy 1994; McAllister and Smith 2012) to booklength and multivolume overviews and collections of “classic readings” (MacRury 2009; Turow and McAllister 2009; Moeran 2010; McAllister and West 2013; Wharton 2015), few areas of media research are as lacking in sustained critical reection (McFall 2004), unlike similar topic areas such as critical approaches to marketing (Tadajewski and Cluley 2013).
