ABSTRACT
This chapter brings an analytical and conceptual tool that would characterise the omnipresence of play in the digital sphere of the everyday. It introduces the concept of the ludification of culture from multidisciplinary perspectives, with an emphasis on cultural anthropology, philosophy, media theory, and games studies. The chapter connects recent academic approaches with the already established scholarly research tradition on play, games, and the digital sphere. To clarify the concept further, it draws upon examples from empirical research, which illustrate how our digital everyday is permeated with the logics and metaphors of play and, what follows, how the ludification of culture manifests itself in specific social practices, such as work. It sketches tendencies and further possibilities for the implementation and development of the concept in combination with empirical research on ludified social phenomena.
