ABSTRACT
This chapter focuses on writing for digital publication and its place in online journalism today. It focuses on some of the popular players, from digital titans to streetwise start-ups, talk to some of the creators behind the content and also consider some of the challenges of funding this content. Later, particularly in the 1980's, magazine features developed alongside the technology; new desktop publishing software, in the form of QuarkXPress and Adobe In Design. It enabled magazine design and layout to take on increasingly creative forms, elevating the feature from straight prose to a multitude of formats. Suddenly the new rules of writing were all about compression: delivering the 'maximum message in the minimum of phrase', even in individual characters. People get excited when they've read something that really moves them, and they want to be that story's biggest cheerleader, Longreads founder Mark Armstrong told Poynter.org confirming the power of recommendations which in turn feeds the long tail.
