ABSTRACT
This chapter examines the ethical issues that impact media advertising and marketing. Not all decisions involving advertising and marketing are clear cut, however, necessitating a close examination of the various issues involved. Back in the early days, no one worried about host selling, the practice of having the host of a children's television program pitch advertisers' products during the show, something the FCC no longer allows. Advertisers frequently say that the product placement or product integration will never interfere with a show; they talk about "organic" placement of products. As might be expected, advertising groups defended the existing policies. Spending money on product placement makes for impressive dividends for James Bond movies as well as other movies. Additional examples of product integration abound, though product placement and product integration are frequently interchanged. Product placement and product integration are clearly everywhere, pushing boundaries and testing consumers' levels of tolerance.
