ABSTRACT
This chapter focuses on the positions adopted by management and newsroom staff facing questions like definitions of convergence, perceived benefits and risks, and general attitudes toward the phenomenon. These aspects would explain why certain convergent outcomes represent both an opportunity and a limitation, as it is, for example, the case of multiskilling, a key question in the current debate on journalistic convergence. On the basis of data from surveys and semi-structured interviews with managers, editorial heads, and journalists, the chapter offers a basic, systemic, and professional view of current newsroom convergence processes in those mid-sized European public service broadcasting corporations that have initiated changes in this respect. It considers representative cases of the three media models: the United Kingdom's British Broadcasting Company Scotland, Spain's Corporacio Catalana de Mitjans Audiovisuals and Euskal Irrati Telebista, and Norway's Norsk rikskringkasting and Flemish-Belgian Vlaamse Radio-en Televisieomroeporganisatie. Journalists in all the organizations studied report a heavier workload as a result of convergence.
