ABSTRACT
This chapter suggests that in an open media environment that presents no limits on who can publish, journalists cite norms not only as identity markers of the professional news worker but also as boundary markers between professionals and non-professionals. It considers the boundary related to social media in the more specific context of social journalism is an outward-facing one, involving relationships between journalists, sources, and publics. The chapter shows how greater newsroom efforts are playing out in relation to the rise of social media in the late 2000s and the more recent emergence of the entrepreneurial journalist. It considers two related aspects of social journalism that initially prompted journalists to declare their professional distance but that increasingly have come to be seen as at least potentially compatible with practitioner norms. The first involves content from outside the newsroom, and the second involves journalists' own activities in social media spaces.
