ABSTRACT
This chapter shows how buffalaxing highlights typical ways in which interest-based, informal, and parodic social media culture are engaging with superdiversity, and in these active resemiotisation of transculturally available media content is in a key role. The chapter investigates two buffalaxed videos as typical representatives of this genre. It is clear that its primary intended audience is North American, who's social, cultural, and mediated reality has for a long time been saturated by superdiversity. The chapter has also suggested the YouTube, as a particular example of convergent and divergent social media culture, engaging with superdiversity in three ways. All three ways of engaging with superdiversity have been highlighted in this chapter and have shown how the buffalaxed videos, as an example of a particular translocal YouTube activity culture, by mobilising affordances provided by the medium, deal with the superdiverse other through parodic and humorous resemiotisation.
