ABSTRACT
This chapter focuses on the deconstruction of short advertising brochures, which typically occur at stage two of genre-based pedagogy. The selection of two advertising texts allows demonstrating the functional use of language in both texts. Text 1 is labeled Kaikoura and Text 2 is labeled Blue Mountain. In analysis of the ideational function of the two advertising texts, the chapter observes at the choice of lexical phrases used by the writers, followed by the process, circumstances, and participation types. To discuss how interpersonal meanings of Text 1 and 2 are constructed, the chapter focuses on the writers' choice of mood, modality, and attitudinal adjuncts. The interpersonal function of a text is constructed by the use of mood, modality, and other linguistic resources, which show evaluative and attitudinal meanings. The chapter reviews research studies that looked into the genre-based approach to teaching English as a Foreign Language learners and offered some implications of the approach for Asian learners.
