ABSTRACT
This chapter addresses citizens’ reactions on social media in the month after the EU referendum, through a qualitative-quantitative content analysis of 2,196 multimodal Brexit-related tweets. It addresses what multimodal practices citizens adopt when reacting to societal events like Brexit on social media, and to what extent and how citizens denote emotions in their reactions. The analysis focuses on the ideational visual content citizens posted, the types of interpersonal relations, and the subtopics covered. The analysis of emotions resulted in a typology of 11 affect patterns, in which the subjective presence of the authors is graded from low to high intensity.
