ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book shows that the power of transmediality to embody the full potential of participatory media, and yet also points out the innate contradictions that arise when one begins to conceive of non-fiction as something that is itself participatory. It suggests that transmedia comic books are often a secondary or alternative platform for films and television series. The book presents how "lighter plots and shorter narratives" are key to the successful transmedial expansion of telenovelas in Brazil. It focuses on transmedia adaptation, developer, production, commodification, franchising, distribution, and branding and marketing. The book discusses transmedia archeology, heritage, fandom and participation, paratexts, politics, charity, education, literacy, social change, identities, psychology, and religion. It explores the intrinsic connections between transmediality, culture, and aspects of daily life.
