ABSTRACT
Behavioral economics is the study of how psychological, cognitive, emotional, cultural, and social factors impact the economic decisions of individuals and institutions and how these factors influence market prices, returns, and resource allocation. It also studies the impact of different kinds of behavior in environments of varying experimental values. An overview of the topic can be found on Wikipedia.
It is primarily concerned with the rational behavior of economic agents and the bounds of this behavior. In our case, we are interested in the rational behavior of cyberattackers and defenders. Behavioral models typically integrate insights from psychology, neuroscience, and microeconomic theory and, in our case, cybersecurity theory. The study of behavioral economics includes how financial decisions are made.
