ABSTRACT
Jason Ackerman, president and CEO of FreshDirect, tossed the copy of the New York Times article on the table and complained:
I appreciate the free publicity, but yet another reporter just doesn’t get it. ere is no reason to compare us to Webvan or other dot-com grocers that closed down in 2001. We’re not a “last mile” delivery business; we are a specialty producer selling directly to consumers. It’s all about higher quality food at lower prices.
