ABSTRACT
Learning models, explored in chapter 4, relax the assumption – often seen in standard models – that people act independently of others. With social learning we treat others’ actions as a source of information, and many social learning models incorporate this insight into a Bayesian analysis. Broader social infl uences, also explored in chapter 4, will lead us to imitate others, not only because of positive, informational infl uences from others, but also because we are susceptible to normative infl uences such as social pressure and social norms.
