ABSTRACT
Connfield Projects Ltd is a medium-sized development company which has successfully developed many suburban office buildings, serving the needs of innumerable small and medium-sized companies. However, Peter Holden, the company’s founder, president and majority shareholder, has just acquired a site in the centre of a major city. His staff is surprised that he has made such a radical change in direction. However, Mr Holden feels that this diversification represents an opportunity for the future growth of the firm. The office building that can be accommodated on the site will give his firm much-needed profile as more than just a developer of low-rise commodity buildings in the suburbs.
