ABSTRACT
This chapter begins with a theoretical overview of recognition theory and its purchase to analyses of work and media. It discusses the struggle for recognition coincides with the struggle for assets that count as recognized forms of symbolic capital within the social fields. Transmedia work contributes to the expansion of the endeavours into associated areas of social life, whereby recognition becomes subjected to more boundless forms of strategic work. Work is a pathway to recognition and ultimately to a sense of self-realization. Recognition in the workplace, whether directed toward fellow workers or customers or clients, is oftentimes spontaneously given as a way of making other people grow, which in turn contributes to the building of trust and durable relations of cooperation. The affordances of transmedia have a more direct purchase to the doxa of the UN sector. This regards the need to gain recognition for one’s work and make oneself visible to significant others within the field.
