Has religious marketing gone too far?

The increasing commercialization of religion parallels the ascendancy of bean counters at the nightly news broadcasts starting in the 1980s. When Larry Tisch took over CBS, he brought a corporate mentality to an organization that had been mandated by Congress to serve the public interest. Prior to that time, the broadcast television newsroom had been the sacred space of the airwaves, the place of Edward R. Murrow and Walter Cronkite. It was programming with a mission beyond generating revenues or making a profi t; theirs was a higher calling-to provide information to the citizenry of a democracy.