ABSTRACT
This chapter presents a very concise treatment of one orientation to teaching public relations (PR) that is highly appropriate. The best one is the PR Society of America’s Certification in Education for PR, which is solely focused on PR program content, learning, and outcomes that particularly blends the expectations from both industry and academia. Constructivistic learning, then, involves diversity and inclusion as relevant matters to experience and through which to grow as people engaged in the PR profession and society. Experiential learning is constructivistic because it fulfills constructivism’s principles and practices. The yield is students who have extended their knowledge, skills, and abilities beyond their courses through actual problem-solving in situ, in an actual public relations workplace, which means these experiences are most appealing to employers who want entry-level PR pros with sound experience that garnered solid results.
