ABSTRACT
28In this chapter: While translators must meet the needs of translation users in order to make a living, it is also important for them to integrate those needs into a translator-oriented perspective on the work, seeing the reliability that users demand in the larger context of professional pride (including also involvement in the profession and ethics); seeing the timeliness users want in terms of enhanced income, requiring speed but also connected to collaboration, specialization, project management, and raising the status of the profession; and insisting on the importance of actually enjoying the work.
