ABSTRACT
Imagine the following scenario: you have been asked to drive the innovation agenda within your company. This is the opportunity you have always wanted. But you also have a great idea for a start-up. What should you do – the opportunity your company is offering will give you visibility with the C-suite and put the company on an unprecedented transformation path, but you are also excited about branching out on your own. Should you take a huge risk and start something new that will see you living like a student for the next five years until you turn a profit? Or should you create something amazing within your current company?
