ABSTRACT
This chapter draws on interviews with participants to examine the various associations made with the shampoo and set (S&S), both by those who no longer or never had this hairdo and by those who continued to adopt it. It focuses on a well-recognized part of the salon visit, the consultation sequence. The chapter shows how particular stereotypical associations with the S&S shape the consultation sequence differently for S&S clients compared with those, including those of similar ages, who do not have this hairdo. Immediately prior to Violet’s account in the extract, she has been explaining how everyone used to have an S&S and a perm because that was the only option available. The continued adherence to an S&S by those in the former category is both used as evidence of their inability to change and attributed to that inability to change.
