ABSTRACT
The development of specific crisis management theories was a process that, according to Coombs (2006), evolved from key tenets of apologia, impression management and image restoration or image repair theory as it is now often referred to. Impression management and image restoration theory can be seen to place the organisation squarely in focus. A delineation of impression and image management is unwarranted given that the focus of this work centres on the public’s definition of their relationship to the organisation, and not the other way around.
