ABSTRACT
This chapter focuses on the exploration of Chinese business names, with case studies involving names for hotels and beauty and hair salons. Considering little research has been conducted to enable an in-depth pragmatic analysis of the issue, covering questions like “To what extent problems exist in Chinese society?” and “What are the attitudes towards these problems among Chinese people from different walks of life?”, this chapter addresses this gap in order to provide the necessary empirical support for decision making in the industrial and business administration sectors. Meanwhile, it explores the social and cultural root causes for these various strange business names. Findings from the case studies reveal some prevailing social mentalities of contemporary Chinese society, positive and negative alike.
