ABSTRACT
In this chapter, the author examines Peace Journalism (PJ) in its many complexities and contextual dynamics, with a bid to make the thin line between PJ and advocacy clearer. He selects the Kenyan election as a case study, because Kenya has had three elections in the last decade, with the media playing very key and active roles in all of them. The Kenyan media reportage of the 2017 election was PJ in intentions but traditional reportage in principle. In 2008, the nation of Kenya teetered towards war rising from the political violence that greeted the general elections. Although several factors have been adduced for Kenya’s propensity towards violence during elections, the role of the media seems to be recurrent with every general election. At the core of PJ’s tenet is the belief that an aware member of the society would be able to make informed decisions on the best possible ways to resolve an issue.
