Situating crisis communication within the fields of public relations and management

In Chapter 2 I deepen our understanding of what crisis communication is in an applied context. The chapter situates crisis communication within the fields of public relations and management. It explores the three characteristics that all crises share: Being public, affecting the organization’s networks, and posing risk to critical stakeholder relationships. The chapter focuses on the interplay between risk management, crisis management, and crisis communication. By focusing on these interactions, the chapter demonstrates that responding to crises is both a public relations and a management function.